What makes us different? Is it the amazingly fresh pizza? Is it free pizza after collecting 10 Louie stickers? Nah, it's about friendship and community. It's about rooting for the underdog. It's about being something more than a number and a name. For three hard working guys that know it takes more than luck to start a business in tough economic times, they went all in on Black Market Pizza, located in Ames Iowa.