Hi everybody! We’ve certainly had an interesting last few weeks. … Let’s see… where to begin?
Fridays and Saturdays are still off the hook… Mondays and Tuesdays are slow as heck… We’re constantly trying new ideas and promotions to get people in early in the week. Nothing short of giving away pizzas seems to work. Right now we’re running Pizza and a movie in cooperation with Family Video here in town… Mondays Tuesdays and Wednesdays if you purchase any 16″ pizza you get a free rental from Family Video… (5 day new release). My partner Jimmy went to Family Video and did some artwork on their windows for the promotion… Small results… measurable.. but small.
Channel Q… A few weeks ago we did a 2 hour live spot from the restaurant on the radio.. as well as a whole bunch of commercials on their station… I believe this was a flop.. in retrospect, maybe we should have included a special offer or some form of tracking so that we could actually tell which of those customers are coming in as a result of hearing our ad on the radio. The bottom line is that we will be paying a premium for the next several months… So we’re over budget on advertising till the end of the year. Mediacom advertising is probably the best advertising we’ve done to date. Advertising is tricky… and expensive.. it somehow needs to be measured for the impact it brings to the store.
Channel 5… We’ve made a deal with TV channel 5 which will get us a new commercial and plenty of air time.. The new commercial will have a fella waking up with a Black Market Pizza in his bed..I’m waiting for the email of the final cut for approval. They should start showing on the air soon. We’ll see how this works.
Taco Pizza and Buffalo Chicken… New pizzas… great reviews.. I resisted these pizzas for a long time… The taco pizza has a salsa con queso as a base with dollops of refried beans and seasoned ground beef with olives.. after baking it is topped with lettuce and tomatos and Doritos… I figured if I’m going to make a Taco pizza I need to make it my own.. and It needs to be excellent.. Check…. The Buffalo Chicken pizza is beautiful in it’s simplicity… Excellent quality buffalo sauce and chicken breast that’s been marinated in buffalo sauce. It’s really delicious… served with a side of Bleu cheese or Ranch… I would like to have included Bleu cheese crumbles, but that sparked the Ranch vs Bleu debate.. this way the customer gets to choose.
Double dough Pizza…. This is a new style of pizza… boy people are responding well to this… This is our 5th style of pizza. Its a thicker chewier pan style of pizza. People are responding so well that we started running these in the warmer over lunch instead of thin crusts. Everyday I hear from someone about how they love the crust on the double dough.
Art contest: so far we have had one entry for the kids contest and its great. Its original and well done. I think it’s the best entry to date. We’re hoping to get more entries soon. but we’re really not getting the results I was hoping for.
Louie around the World: Well… my Mom got almost done with the Louie doll then I think she lost interest… He sat there for quite a while on her sewing table… She’s finally back at it again and it should be done soon… Then we will start sending him out.
All in all, business is good, but could be better, but really we have nothing to complain about. Our staff is down to a minimum as the owners take on more.
Delivery till Midnight: Canceled… only sold a pizza or 2 each night we were open late… It really cost more to keep the oven going than we were bringing in. So the obvious choice was to cancel.
I’m going to do the blog at the middle of every month… So look for it again around Dec. 15
We make great pizza… we love doing it… we have great service…
Until next time….. Greg and the Black Market Mobsters